The Serebra logo, unveiled in January 2003, was months in the making. It was designed to influence company vision in the minds of all company stakeholders: investors, customers, employees and affiliates.

The new Serebra logo is a better reflection of our goals and vision. With the new logo, Serebra is identified with the mind -- our basic business and area of expertise. We are committed to focusing on our core business of learning solutions, and our logo represents that. The stylized "S" represents the left and right hemispheres of the brain separated by the cerebral cortex. As with the name "Serebra", our logo symbolizes our company's business: expansion of the mind through great education.

Plato believed that deep within everything concrete is the idea of that thing or its essence. This is expertise at work centuries ago. At the heart of many successful brands is the notion of essence: BMW = great cars. Coca Cola = refreshing drink. Nike = athletic performance. At Serebra, we believe our very essence is symbolized in our logo. Serebra = learning.