Press release
Serebra Announces Additions to Board of Directors and Financing
VANCOUVER, BC CANADA - July 19, 2010 - Serebra Learning Corporation (TSX VEN: SLC) (the "Company"), leading e-learning solutions provider, is pleased to announce additions to its Board of Directors and a non-brokered private placement financing.
The Company has appointed Mr. Albert Sicignano and Mr. Victor J.E. Jones to the Company's Board of Directors.
Mr. Albert Sicignano is an industrial scientist, inventor and co-founder/partner of several high tech companies. Mr. Sicignano has over 40 years diverse experience in numerous areas of technology. He was a senior scientist and program leader at Philips Research Labs, Briarcliff Manor, NY (Corporate R&D for Philips Electronic NV). He also spent 10 years as a founding partner of Nanometrology LLC, General Sensing Systems LLC and General Phosphorix LLC, Ardsley, NY.
Mr. Victor Jones has focused his career on the commercialization of new technologies and providing strategic and governance services to growth companies. Mr. Jones' diverse business and technology background includes senior executive positions in emerging technology, venture capital and mineral exploration companies. He has also served on the boards of a number of private and public companies, frequently taking the lead in finance and board governance matters
The Company is also pleased to announce that Mr. Aziz Pirani, the independent director, will continue as interim CEO and Mr. Abdul Mohamed has been appointed as CFO. Mr. Mohamed joined Serebra in July 2006, and has over ten years of experience in accounting, financial planning, analysis and management systems, and has experience with both public and private companies. The Company is in the process of recruiting additional management team members.
Additionally, the Company today announced that it has negotiated a non-brokered private placement. The placement will be for up to 4,000,000 Units at a price of $0.05 per Unit to raise gross proceeds of up to $200,000. Each Unit will consist of one common share and one warrant. Each warrant entitles the holder thereof to purchase one common share of the Company at $0.10 per share for a period of one year from the closing date of the private placement.
The proceeds of the private placement will be used for the expansion of sales and marketing initiatives, and general working capital. The securities in the private placement will be subject to a hold period of four months from the closing date of the private placement. Certain Insiders, Directors and Officers may subscribe for a portion of this placement. Closing of the private placement is subject to TSX Venture Exchange approval.
The Board of Directors has approved the grant of 3.5 million incentive stock options to directors, officers, employees and consultants exercisable at $0.10 per share. The granting of the foregoing incentive stock options is subject to TSX Venture Exchange and shareholders approval.
Furthermore, as a result of the significant changes to the Board of Directors and management, the Company is in the process of reviewing its current business model as well as certain of its past business relationships and associated financial transactions and commitments which may or may not have a material impact on the Company's operations. Upon completing this review, the Company will ensure that there is appropriate disclosure in relation to these matters.
About Serebra Learning Corporation
Serebra Learning Corporation is a leading learning management system developer and a provider of personal and professional development e-learning courses to individuals and organizations worldwide. Serebra focuses on delivering quality education to help people improve their knowledge base. For more information about Serebra and our programs, visit www.serebra.com or call 800 567-7766.
SEREBRA LEARNING CORPORATION
Abdul Mohamed, BBA, CMA
CFO
Serebra Learning Corporation
Telephone: 604 676 5483 ext. 222
Fax: 604 676 5490
Toll Free: 800 567 7766



